Senior Vice Presidents | Team Categories

Bryan Hayward Chief Intelligence Officer/SVP

Bryan Hayward Chief Intelligence Officer/SVP

Bryan Hayward, Vice President and Chief Intelligence Officer of Gabel Associates, has over 25 years of experience in conducting detailed analysis and modeling of energy markets. He provides consulting services to public and private sector clients in the areas of energy procurement and conservation, cost reduction, and project planning.

Mr. Hayward serves as the lead analyst for several successful energy procurement programs. He provides a highly qualified level of technical expertise in data management, utility tariffs, energy market forecasting, and savings analysis. He is extremely knowledgeable on tariff structure and uses this knowledge to analyze energy savings associated with third-party supply. His extensive understanding of energy procurement, combined with his technical knowledge, allows Mr. Hayward to incorporate technological advancements and efficiencies to meet clients’ needs.

Mr. Hayward also specializes in developing software systems that can manage large quantities of data and are used for analyzing a range of projects, including aggregation group management. He conducts economic evaluations of energy consumption and provides analysis of energy saving alternatives, and has the ability to develop creative marketing materials related to energy aggregation efforts.

Mr. Hayward is skilled at completing comprehensive economic and financial analysis related to energy project development. In addition, he has developed software to model regional energy pricing data and for scheduling generation into PJM’s day-ahead and real-time energy markets.

Michael Borgatti Senior Vice President of RTO Services and Regulatory Affairs

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Michael Borgatti Senior Vice President of RTO Services and Regulatory Affairs

Michael Borgatti, Senior Vice President of RTO Services and Regulatory Affairs, has over 16 years of experience on energy and policy-related issues. He is the firm’s principal representative addressing the operations, procedures, and markets of regional transmission organizations (RTO). RTOs serve as the foundation of competitive wholesale electricity markets in the United States.

Mr. Borgatti is an expert on the complex, technical operations of RTOs and has been a leader in the development of RTO rules related to energy, capacity, and other structural issues. He translates the technical complexities of RTOs into the business plans of his clients and helps them evaluate the risks, costs, and revenue associated with tariff changes. He also works on project development and risk analysis including generation interconnection, merchant transmission, and credit issues.

Mr. Borgatti is knowledgeable on various RTOs within the country including PJM Interconnection (PJM), California ISO (CAISO), New York (NYISO), Southwest Power Pool (SPP), New England (ISO-NE), Midcontinent Independent System Operator (MISO), and the Electric Reliability Council of Texas (ERCOT).

He is active in a number of RTO committees and working groups including those addressing energy markets, capacity markets, renewable markets, ancillary services, and transmission interconnection issues throughout the wholesale market space. These groups are integral to developing and refining RTO rules, policies, and processes and resolving difficult market and technical issues. As a result, Mr. Borgatti maintains up-to-date detailed expertise on RTO operations and wholesale energy markets.

Although Mr. Borgatti is versed on RTOs throughout the country, he possesses specialized expertise on PJM (the largest RTO in the country). He previously served as the Chair of PJM’s Members Committee, which is considered the highest-ranking stakeholder committee at PJM, as well as vice-chair of PJM’s Liaison Committee, which is the primary forum where stakeholders discuss strategic concerns with the PJM Board of Managers. He currently resides at the Generation Sector Whip at PJM.

Mr. Borgatti facilitates generation interconnection studies and interconnection service agreements among new generation resources, the local transmission system owner, and the RTO. His expertise allows the firm’s clients to effectively advance and protect their business interests in the wholesale and retail energy markets.

He also interacts with the Federal Energy Regulatory Commission (FERC) and state utility commissions on a frequent basis, and advocates before various agencies to enhance our clients’ positions.

Mr. Borgatti has provided market analysis, risk assessment, and developed financial strategies associated with both the energy and capacity market. He also helps to inform long term forecasting and other analytical efforts.

Mr. Borgatti possesses a strong understanding of regulatory and ratemaking issues and policy based on his assistance with project development activities and his previous years as a legal specialist.

Prior to his role at Gabel Associates, Mr. Borgatti worked as a federal energy litigation and policy legal specialist for the New Jersey Board of Public Utilities, where he advised senior leadership, including the Board President, Chief Counsel, and Governor’s Office regarding various issues related to federal energy policy. He developed and executed litigation strategies for matters before the Federal District Courts, United States Circuit Courts of Appeals, and FERC. Mr. Borgatti also managed a multi-disciplinary team that provided policy and litigation advice on all federal energy matters.

Pam Frank Senior Vice President

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Pam Frank Senior Vice President

Pamela Frank, Senior Vice President of Gabel Associates, has more than 20 years of experience in sustainability issues and the renewable energy industry. She supports the firm’s efforts related to the development of renewable energy, advanced technology, and energy efficiency projects. She also supports regulatory, policy, and analytical activities for these markets.

Ms. Frank serves as Chief Executive Officer (CEO) of ChargEVC, a non-profit coalition that promotes the sustainable growth of the EV market. Gabel Associates is providing management services for this innovative group, which is made up of utilities, automotive dealers, technology companies, equity, environmental and consumer advocates. ChargEVC serves as a resource for research and a singular voice for advocacy for advanced EV market development programs and policies.

Ms. Frank has served as a key stakeholder in the development of the solar energy market in New Jersey, one of the largest and most innovative markets in the nation. Since 2004, Ms. Frank has served on the State’s Renewable Energy Task Force, the policy body that has shaped solar development in the state. She has worked closely with the New Jersey Board of Public Utilities, legislative leadership, and the Governor’s Office to support the successful passage of renewable-related bills.

Ms. Frank has been part of negotiating teams in several jurisdictions in the mid-Atlantic that have won significant improvements to interconnection protocols that favor the growth of distributed generation.

Ms. Frank has also served as project developer/project manager for a wide-range of renewable projects, and has expertise in project development issues including solar renewable energy certificate (SREC) sales and the evaluation of cost effective financing approaches.

Mark Warner Senior Vice President

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Mark Warner Senior Vice President

Mark Warner, Senior Vice President of Gabel Associates, has more than 30 years of experience leading technical project teams, and over 15 years of experience developing advanced clean energy projects. Mr. Warner brings deep experience in sustainable energy technologies, project development and management, financial modeling, policy and strategy development, and energy markets.

Mr. Warner has extensive hands-on experience working with clients to develop cutting-edge projects that reduce energy costs and capitalize on new technologies and business models. Based on his experience supporting hundreds of projects for a wide range of clients, Mr. Warner is widely recognized for his expertise in solar energy, building performance through energy efficiency, and other advanced energy initiatives. He is able to combine a strong focus on client support with technical depth, policy and strategy experience, practical market and financial knowledge, and sound project management discipline. Mr. Warner has in-depth knowledge of renewable energy markets and the region’s energy infrastructure based on years of hands-on project development experience.

Mr. Warner is a recognized leader in efforts to accelerate the use of electric vehicles (EVs). As part of Gabel Associates’ team supporting ChargEVC, a coalition that seeks to expand EV market growth, Mr. Warner leads research and policy development efforts. His ground breaking analysis has helped to measure the opportunity for EV market development, introduce rigorous new methodologies for net benefit quantification, and provide the research foundation needed to support market development policies and programs.

Prior to joining Gabel Associates, Mr. Warner served as the Director of Energy at the Sustainability Institute at The College of New Jersey and Sustainable Jersey, focusing on the accelerated adoption of sustainability energy solutions in New Jersey and beyond. Focus areas for this work included energy efficiency, renewables, alternative vehicles, and emerging topics such as energy storage, smart grid, and micro-grids. Mr. Warner chaired Sustainable Jersey’s Energy Task Force, and led the development of numerous high-impact best-practice standards for the award winning Sustainable Jersey program.

Mr. Warner is a nationally recognized expert in the renewable industry, and is a founding member of the New Jersey solar market. He was the founder and CEO of a pioneering solar power development company that introduced some of the first solar financing solutions in the industry.

Holly Reed Senior Vice President

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Holly Reed Senior Vice President

Holly Reed, Senior Vice President of Gabel Associates, has over 15 years of experience in supporting energy transactions in the wholesale, retail, and renewable energy sectors.

Ms. Reed actively supports wholesale power generators through the firm’s role as the lead consultant to the Independent Energy Producers of New Jersey. She monitors and analyzes various issues that impact the generation industry and competitive nature of the market. Ms. Reed also provides strategic advice and undertakes marketing activities related to wholesale power transactions for various regions and conducts comprehensive analyses of transactions in both wholesale and retail energy markets.

Ms. Reed is active in the renewable energy marketplace, helping clients analyze the potential value of renewable attributes. Specifically, she facilitates the marketing and sale of the renewable energy certificates (RECs) associated with renewable projects such as solar, landfill gas-to-energy, and waste-to-energy. Ms. Reed conducts competitive processes that serve to maximize client revenue.

Ms. Reed also provides regulatory support and guidance on renewable compliance issues and interacts with various state agencies including the New Jersey Board of Public Utilities and the New Jersey Department of Environmental Protection.

In addition to energy work, Ms. Reed provides key support for marketing and contracting activities. She serves as the lead proposal writer for the firm and manages proposal generation and submission for a wide range of prospective projects. She also prepares marketing materials with a refined focus on the interest areas that pertain to each prospective client.

Brendon Baatz Senior Vice President

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Brendon Baatz Senior Vice President

Brendon Baatz, Senior Vice President at Gabel Associates, has over 9 years of experience on state energy efficiency (EE) policy, utility regulation, energy markets, electric ratemaking, utility resource planning, and utility-sector efficiency programs.

Utilizing his expert knowledge, Mr. Baatz is currently supporting EE program design for several utilities in New Jersey. Specifically, he is focusing on the development of creative EE programs that effectively target underutilized customer sectors, and is also performing detailed cost-benefit analysis to justify such programs. He is also advising the utilities on best practices for program delivery approach, evaluation, and other aspects related to implementation.

Mr. Baatz frequently serves as an expert witness before state utility commissions. As a result, he provides comprehensive regulatory testimony and comments on matters related to rate design, EE, integrated resource planning (IRP), revenue decoupling, and renewable energy issues. He has the proven ability to work cooperatively with stakeholders and policy makers and can clearly articulate complex subject matter. He has also authored several respected publications.

Mr. Baatz has also supported transportation initiatives in the context of utility impacts. While at the American Council for an Energy Efficient Economy (ACEEE), Mr. Baatz worked closely with the transportation program on the interaction of regulated utilities and electric vehicle (EV) policy. Mr. Baatz also assisted in the drafting of ACEEE publications and formation of an internal strategy on these issues.

Mr. Baatz has extensive experience in supporting the advancement of EE policies and programs. He previously resided as a Senior Manager at ACEEE. As part of this role, he managed and coordinated ACEEE’s efforts related to utility sector EE programs. He also served as the lead author for research projects involving a wide range of topics, such as utility sector EE programs, business models, best practices, and rate design. In addition, Mr. Baatz provided technical assistance to utilities and other EE implementation partners (i.e., state government agencies) on regulatory policy and best practice program topics.

Mr. Baatz also worked for the Federal Energy Regulatory Commission (FERC), the Maryland Public Service Commission, and the Indiana Office of Utility Consumer Counselor. During his time at FERC, he served as a technical expert in litigated cases, in which he examined various issues, including wholesale energy rates, transmission rates, Open Access Transmission Tariff (OATT) interpretation, transmission capacity rights, cost allocation for various customer classes, formula rate mechanics and protocols, electric cost of service, interruptible load, rate design, and regional transmission organization (RTO) functionality and governance.

Isaac Gabel-Frank Senior Vice President

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Isaac Gabel-Frank Senior Vice President

Isaac Gabel-Frank, Senior Vice President, has over 14 years of experience supporting complex energy issues related to renewables and energy efficiency, cost-benefit analysis, energy project development, economic and tariff analysis, electric vehicles (EV), regional transmission organizations (RTOs), and energy procurement. Mr. Gabel-Frank has also submitted expert testimony in matters regarding the cost-effectiveness of energy efficiency.

He is an expert on cost-benefit analytics and has supported a multitude of clients in quantifying cost and benefit dynamics related to the economic impact of energy projects. This includes past and present work for state and local governments, school districts, Federal agencies, and private sector clients on renewable energy, energy efficiency, cogeneration, and traditional generation projects. Mr. Gabel-Frank also performs sensitivity analysis to help identify risk boundaries and market deviations. This analysis is critical to investment decisions as it allows clients to understand the full value proposition associated with energy initiatives.

Mr. Gabel-Frank has assisted in the development of numerous renewable and energy efficiency projects including in-depth economic, technical, and utility tariff analysis, which incorporates long-term utility and energy forecasts. He has developed various tariff models from the ground up, which are customized to reflect the specific parameters of each project. He is also skilled at calculating energy savings associated with various project structures. As a result of his strong analytical skill set, Mr. Gabel-Frank has served an integral role in various progressive projects throughout the region.

He has supported solar projects through the request for proposal (RFP) process, and also reviews utility tariffs and performs cost/benefit analysis. He is knowledgeable on the solar renewable energy certificate (SREC) market and has supported transactions for public and private sector entities.

He also supports energy efficiency filings on behalf of various New Jersey utilities. He has served the role of an expert witness and provided testimony to support the filings.

He has also supported wide-ranging EV analysis and modeling as it relates to energy markets and distribution grid impacts.

In addition, he is extremely knowledgeable on RTO (including PJM) issues and actively monitors activities related to energy and capacity markets, energy efficiency, demand response, ancillary services, interconnection, and general grid issues. Mr. Gabel-Frank helps clients formulate and strategize positions on current RTO rules as well as provides analysis on potential market changes. This includes the development of offer and bid strategies for energy efficiency, demand response, and renewable and traditional generation resources.

He was a key contributor to the development of the Analytical Likelihood of Availability and Non-Performance Risk (ALAN) model, a proprietary stochastic modeling tool that computes the exposure of capacity resources within the PJM and ISO-NE footprints. ALAN uses resource outage data as well as expected performance assessment event information to determine the probabilistic coincidence of outages and performance assessment events.

Adrian Kimbrough Senior Vice President

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Adrian Kimbrough Senior Vice President

Adrian Kimbrough, Senior Vice President at Gabel Associates, brings more than 16 years of deep analytical expertise. This includes 5 years in the military intelligence sector in the U.S. Marines.

Mr. Kimbrough has a rich technical skillset, including energy financial modeling and valuations, economic damages quantification, ratemaking, and market strategy.

Mr. Kimbrough has expert knowledge of wholesale power markets, electric utility ratemaking, and midstream pipeline regulatory economics. During his tenure with FERC, Mr. Kimbrough led Staff’s cost-of-service accounting and pricing for reactive power compensation, new capital projects, market entry and expansion, and investigations related to the reasonableness of rates in multiple negotiated proceedings. He represented the Commission as an expert witness in hearings on regulatory economics, power market dynamics, tariff terms and conditions, and operations of the midstream pipeline and electric utility industries.

Mr. Kimbrough has supported the development of market power studies, energy imbalance market structures, refinery economic optimization models, and transmission system congestion analyses including locational marginal pricing (LMP). He has experience with complex economic models, market trends, critical policy concerns, and contractual agreements to develop defensible technical and policy positions used during multiple litigated and negotiated proceedings at FERC.

Mr. Kimbrough also performed rigorous financial and economic assessments related to the renewable energy industry, including the evaluation of solar PV and energy storage technology innovations, mergers and acquisitions (M&A) trends, emergent business models, changing regulatory policies, project finance structures, and risk management instruments.

In addition, Mr. Kimbrough served in the United State Marine Corp as a Cryptologic Linguist for five years, which included one combat tour in Iraq. This included operations intelligence activities, in which he analyzed classified real-time intelligence on global security threats. He also prepared time-sensitive tactical reports and intelligence assessments used to identify and mitigate imminent threats, evaluate connections within and across networks, and project future operations. During this time, he also received clearance to access Top Secret information.

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